But when I'm with my kids, I'm really present.
Skin laundry skin#
I'm on calls and in meetings and doing everything I'm supposed to do when running a business the size of Skin Laundry today. When I'm just coming off of a business trip (which is often!), it's non-stop. Reis: I'm very focused: when I work, I work. We're actually a medical company that offers beauty solutions.Įldor: How do you balance running your company, while still being present as a mom to three boys, and a wife? Do you have any tips for achieving work/life balance and avoiding founder burnout? If you really look at what Skin Laundry is doing, we're one of the few “medical” beauty brands. So we anchored it with great cleaners and trickled it down to the daily essentials. And that's my truth: you'll notice people who wear makeup to bed, people who don't clean their skin properly, they're usually the ones with the biggest skin problems. I believe that beautiful skin stems from clean skin. We noticed that our customers were looking for take-home solutions.
Reis: That was a transition of what we were doing. When I created Skin Laundry, I thought it was going to attract more of a mature audience, but actually we're as popular with millennials as we are with women between ages 30 and 40!Įldor: How did the "Wash and Wear" skincare product line in Sephora and ULTA Beauty come about? They don't want to go through hoops anymore and you can't waste anyone's time.
Yen Reis: Everyone is just so much smarter these days! Thanks to social, there's so much content out there that helps people become much savvier as consumers, so when they see a solution that works, they want it. Karin Eldor: 2018 has been all about skincare, self-care and selfies! Are you seeing an uptick?
0 kommentar(er)
